“Be aware that however strong the copy and text on a page, its performance is very much dependent on the way in which it is presented. In other words, design choices can enhance or diminish the power of the words.
Talk with your writers. Ask them how they think the message would best be presented. Then test some different versions. A good writer should have some strong instincts when it comes to the layout of the text.
The amount of “white space” on a page gives the content space to “breathe”
.:: Nick Usborne